See How Jack Ma Applied the Art of War in Growing Your Business in Bad Times

In 2016 Zhejiang Businessmen Conference, Jack Ma gave a speech on “How to grow your business in a challenging time?”. You will find many concepts taught by Sun Zi’s Art of War in his speech. Here is his speech mind-mapped from the Art of War perspective. You can learn about the application of the Art of War by a very successful master.

The Mind-Map of the Art of War Oriented Speech:

Jack Ma put forward 13 key points in his speech. I reorganized them according to Sun Zi’s Five factors.

The Key Lessons:

  1. Transform to Stay Relevant:
    The most important concept is that any business must be constantly transforming itself to stay relevant to the market.  This echoed Peter Drucker’s quote “Business failed because their theory of business does not match reality”. The main teaching of the Art of War is 审时度势 – Read the Time & Trends and then response rightly.
  2. Develop Inner Core Strengths:
    Jack Ma said the inner strengths are about organization, talents, and culture. These are exactly the 法 method, 将 commanders/leadership, and 道 dao philosophy. The order is opposite of Sun Zi. But Jack Ma in other speeches said that Culture is key. So we see Jack did not have the order in mind. Sun Zi said that “Dao 道 is the thing that unites everyone from top to bottom to act together and they are not afraid to die and to live together. It is the mission, vision, and values of a business. It is the culture of the business.
  3. Leadership – Entrepreneurs vs Professional Manager
    Jack Ma used a hunting story to show the difference. An entrepreneur and a manager went hunting. They fired at a wild-boar. They missed. The manager would run away. But the entrepreneur will bring out his knife to go after the wild-boar! When times turn bad, managers live first. Entrepreneurs will find ways to turn the business around. You can find the other leadership attributes highlighted by Sun Zi in Jack’s speech as shown on the map.
  4. Good News or Bad News? It all depends on You!
    If the economists forecast is bad, it may seem like bad news. But the good news is that it applies to everyone, including your competitors. Hence, another key principle of Sun Zi is about conversion. Choose the right combination of time, situations, people, methods such that you see the opportunities in the bad news, where also you convert the harms to benefits so that you can be successful while others fail. Similarly,  when things are going well, you need the potential dangers, the current wastes, the possible redundancies in the future and take action now.
  5. TOWS, not SWOT.
    The Art of War is about cool and calm evidence base decision making based on facts and calculations. Warfare cannot be left to chance or by prayers. Threats must be addressed before opportunities. Jack Ma advised this in point 5 above.
Your Turns:
What are lessons can you pick up from Jack’s speech. What one or two things that impressed you that you may want to take action now to benefit your business?

Lim Liat (c) 22 Feb 2017

For more on Sun Zi, see Sun Zi and Other Strategists

神国度的十个成功之道

企业家创业和发财的参考书通常是西方经商大师的名著和东方的战略书如孙子兵法等.实际上,  圣经里就有许多经商致富之道.信徒应当学习并应用这些圣经的国度成功之道来发展他们的企业, 为神发光,  造就社群.

工作不是咒诅 (工作的劳苦才是咒诅)

  • 工作是神所按立的
    创1:28要 1繁殖增多2充满这地3征服它 4也要管理 海里的鱼、空中的鸟 和地上爬行的所有生物.
    创2:15 神把那人安置在伊甸园里,叫他耕种和看守那园子
    神给人能力,创造力来征副和管理这个世界。
  • 工作是在罪与咒诅之前

创 3:17-19 地就必因你的缘故受咒诅; 你必终生劳苦,  才能从地里得吃的. …18 地要给你长出荆棘和蒺藜来;  你也要吃田间的蔬菜; 19 你必汗流满面, 才有饭吃, …

  • 工作是敬 Avodah 西伯莱 敬拜=服侍=工作.
    弗6:7甘心服务, 像是服事主, 不是服事人.
    罗 14:7-8 我们若活着, 是为主而活;  我们无论活着或是死了, 总是属于主的人
  • 工作是成就我们的呼招
    弗2:10我们原是神所作成的,是在基督耶稣里创造的,为的是要我们行各样的善事, 就是神预先所安排的
  • 工作是喜乐挑战性的 因诅咒已被 耶稣所除
    加拉太 3:13 基督替我们受了咒诅,  就救赎我们脱离了律法的咒诅
    歌罗西1:20 并且借着他在十字架上所流的血成就了和平,  使万有, 无论是地上天上的, 都借着他与神和好了
  • 工作是不担忧, 信靠神 – 神在我们睡眠时供应
    诗127:2 你们早早就起来,  晚晚纔歇息,  吃劝劳得来的饭,  尽是枉然;  因为主在所爱的人睡觉时, 已赐给他了
    要照神的旨意和神的方法就不用担忧了

神国度的十个成功之道

  1. 黄金之律 – 正直带来成功 (这是基础的)
    经济复兴来自灵命的复兴.
    太 6:33先求神的国和他的义. 一切都必加给你们.
    追钱如追风- 飞去了 箴 23:5
    什么是基督的公司?行神的道和义的.
    做对的事(公正)和做得对(品质)
  2. 平行宇宙律 – 一切从灵界开始
    那看得见的就是从那看不见的造出来的 – 来11:3
    太16:23 耶稣转过来对彼得说:“撒但!退到我后面去!
    -心中先要有梦想.
    -外在的行动发自内心.
    -内心的激发才是有效力的.
  3. 执行之律 – 有行动才能成就愿景
    太 7:24–27凡听见又遵行的,  就像聪明的人, 把房子盖在磐石上.
    知与行的差距定成败.
    价值观要引伸到规例和事务来执行才得以实现。
  4. 丰收之律 – 先投资后收利
    林后 9:6-8 少种的少收, 多种的多收.
    先有付出然后有得益。先苦后甜。
  5. 季节性之律 – 观察并乘其趋势
    传道书 3:1 万事都有定期, 天下万务都有定时:2   生有时, 死有时; 栽种有时, 拔出所种的也有时。。。
    1-要观察趋势。2-要做好准备。敏捷,灵活来抓紧时机。
  6. 回报或反作用之律 – 改变由我开始
    路 6:37“你们不要判断人, 就必不受判断; 不要定人的罪, 就必不被定罪; 要饶恕人, 就必蒙饶恕;
    – 要以身作则, 推己及人, 设身处地.
  7. 伟大者之律 – 服侍人的领导
    太 20:26 谁想在你们中间成为大的, 就要作你们的仆役
    – 员工照您如何对待他来对待您的客户.
    – 领导者以使命和价值观领先而以服侍在后支持.
  8. 坚守之律 – 守住价值观和使命
    路18:8 寡妇与法官的比喻 – 人必须常常祈祷, 不可灰心.
    路11:8 即使不因为他是朋友而起来给他, 也会因为他厚颜地直求, 而起来照他所需要的给他.
    – 很多事,很多人,很多压力要使您放弃您的使命和价值观.
    – 使命和价值观不改,但方法可变通。
  9. 扩大律 – 成长在于注重小节
    小事上做得好, 增长就能快速而不会出问题.
    路16:10在最小的事上忠心的, 在大事上也忠心;  在最小的事上不义的, 在大事上也不义 (选人用人之道)
    路16:11 如果你们在不义的钱财上不忠心,  谁还把真实的钱财托付给你们呢?
  10. 谦卑之律 – 学习与更新
    太 5:5   温柔的人有福了, 因为他们必承受地土
    成功容易带来骄傲. 要谦卑, 不断地学习更新才能步步高升, 保持成长.寻求并向客户, 长者, 恩师学习和受提拔.
    易经的谦卦:1 有能力 2不炫耀 3 用您的能力.
    谦卦六爻的教导:
    1. 培养谦卑 – 谦谦君子
    2. 用行动,不用口,来表现你的能力 – 鸣谦
    3. 成功之后不争功 – 劳谦
    4. 继续带领做有用谦卑之事。- 撝谦
    5. 除去坏事,更正,行善。- 不富以其邻,利用侵伐
    6. 教导并使他人也谦卑. –  鸣谦,利用行师,征邑国

    总结

    1神的义-正直为基础,2发自内心,3行而成,4先投后收,5观时定位,6改自及人,7 以服侍来带领,8 坚守价值观 9照顾小节而加速成长,10谦卑学习不断更新。